2/20/2023 0 Comments Scratchpad salesforce 13mThey are currently at nine people, mostly engineers aside from the two sales-focused founders. With $6 million in runway and a stint at Y Combinator under their belts, the founders are ready to make a more concerted go-to-market push. Instead of an automated email or text, this provides a place where humans can actually interact with one another, and he believes that human element is important to help reduce the complexity inherent in these kinds of deals. At the same time, Rich says the startup wants this platform to be a place for human interaction. "We provide within the application shared next steps and milestones to align on and that the buyer can track asynchronously, a resource hub to avoid sorting through those hundreds of emails and threads for a single document or presentation and stakeholder management to make sure the right people are looped in at the right time," Rich explained.Īccord also integrates with the company CRM like Salesforce to make sure all of that juicy data is being tracked properly in the sales database. With so many people involved in the decision-making process, it can become unwieldy pretty quickly. They've created a kind of online hub for B2B salespeople and buyers to interact.Īs co-founder Ross Rich points out, these kinds of sales are very different from the consumer variety, often involving as many as 14 people on average on the buyer side. Today, they have an actual working program with paying customers. Recognizing they had the sales skills, but lacked programming chops, they quickly brought in a third partner, Wayne Pan, to bring their idea to life. The original prototype was just a drawing of their idea.
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